Master Toy

One of the largest importers of toys & novelties in the Los Angeles area.


They Know How to Have Fun

Everyone loves toys, and no one loves them more than the Master Toys & Novelties team.  If you have ever had the pleasure of meeting EJ Levenson, you know firsthand that he is the world’s biggest kid!  If you have not met EJ yet, join us at the next Las Vegas Market, and we promise you most certainly are in for a big treat!  

Something for Everyone

Master Toys has a wide range of toys and games to suit your needs.  They focus on trend-driven, value-conscious products in many categories, from dolls to dinosaurs and everything in between.  Master toys also has an extensive assortment of die-cast vehicles, and their novelty candy selection continues to expand due to popular demand.

Grown-Ups Too

In addition to the toys that have made Master Toys famous, they also have many items for adults.  Handy phone chargers and accessories are among the top-selling products as well as their magnifying readers.  You can also find humorous gadgets perfect for impulse gifts, like the “Insultinator,” Decision-Aider, and the ever-popular “Big Remote.”